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Amazon Back End keyword Indexing Optimization Tips

Amazon Back End keyword Indexing Optimization Tips

Amazon Back End keyword Indexing Optimization Tips

Are your listings still indexed for relevant search terms/ Keywords on Amazon?

Amazon recently changed how it indexes your back-end keyword fields. The maximum number of characters it will index has been reduced to just 250.

Amazon Back End keyword Indexing is easy when you know what you are doing, so let me explain.

Amazon Back End keyword Indexing Optimization Tips


Before these recent changes, you had 5000 characters to play with but now you have 250. It’s not all bad though and it’s a level playing field.

From initial testing I have found the below points to be true:

1.Amazon is now indexing back-end keyword fields for a maximum of 250 characters.

2.YES, I hear you 250 total and that’s across ALL back-end keyword fields and not 250 per field.

3.The 250 character limit is not including spaces but it will count commas so don’t include them.

4.If you exceed 250, then the search term field is ignored and that includes the first 250 characters.

5. keywords in the title and bullet are still getting indexed and the title has the biggest impact.

6. Generic keywords are normalized, which means that all upper and lower case keywords and both singular and plural forms of the same keyword, shouldn’t be added as there is no need.


Amazon Back End keyword Indexing


Amazon Back End keyword Indexing Optimization Tips

Optimize your listing for all relevant/high volume keywords…

1.Compile a list of the best/ most relevant keywords for your product listing.

2.include the most relevant high volume keywords into your title and bullets and the description.

3. Avoid packing keywords in as this won’t read well- write naturally with the benefits of your product in mind.

4.Put any remaining words that you couldn’t fit naturally into your title or bullets into the back-end keyword fields – you aren’t penalised for duplications but I wouldn’t duplicate any keyword unless you are not indexed for it within 15-20 minutes of updating your listing and make sure not to exceed 250 characters.

5.The order that the keywords are put into the fields is probably not important but I always put more important ones first.

6. Plurals, phrases and words already in your title or bullets are not required in your back end.

Then wait 15-20 minutes, then check to see that you are indexed for each keyword.

If your product’s ASIN is B00M2EYXV, you can check if it’s indexed for the word “yoga mat” by searching for “ B00M2EYXV+yoga mat” on the Amazon home page.

If your product appears in the search results for “ASIN+keyword”, then it’s definitely indexed for that keyword.

If it doesn’t show up then, unfortunately, it’s not indexed for that search term. Simply go back and place that keyword somewhere else in your title or bullets or search terms.

Then continue to repeat this process until your product listing is indexed for all relevant/high volume keywords on your keyword list.

To speed this process up, you can use an accurate keyword tool called SCOPE. Scope is an amazing tool that I have used to speed up keyword research.

Scope Logo



With only 250 characters allowed in the back-end, the words you enter must be of high value.

Do not include keywords that do not accurately describe your product.

Do not include brand names including your own brand name. You will already index for your brand name and it breaks Amazons TOS to insert competitors brand names.

Now is the time for you to ensure that your keyword list is up to scratch, correctly optimize your product listings and maximize your indexing power.

What do you think about this change? Have you noticed a dip in sales recently?



Amazon Back End keyword Indexing Optimization Q&A

Should I put all 250 characters on the one line or 50 per line? It doesn’t matter. It only calculates 250 characters either way.

Have you got any more tips that explain how to create an optimized product listing? Yes click here to see read a full guide to create an optimized product listing http://www.internetbizuni.com/blog/amazon-keyword-optimisation-guide

Should I separate keywords using commas? No this will only use up characters unnecessarily.

If you have got any further questions in regards to Amazon Back End keyword Indexing then simply let me know via the  Internetbizuni Facebook page.

If you’re not already a member, come and join us on Facebook now. I am in this group regularly and happy to answer your questions https://www.facebook.com/InternetBizUni/

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