Amazon New Brand Registry 2017
EVERYTHING THAT YOU NEED TO KNOW ABOUT AMAZON NEW BRAND REGISTRY 2017
Amazon’s new brand registry programme was just released May 2017.
Please note: If you had previously enrolled in the old brand registry programme then you are not automatically enrolled in the new brand registry programme 2.0.
Below are the 5 Benefits of Enrolling in the new brand registry programme:
1.It Helps you to protect your registered trademarks. Amazon has come under some heat recently for not coming down heavy on sellers that rip off a brands intellectual property. This is one of the new measures they are putting in place to crack down on intellectual property fraud.
2.Provides access to new tools that will help you identify sellers that are listing your brand’s products for sale.
3.Proprietary text and image search to help you find fraudulent sellers.
4.Sellers are to be treated as guilty until they prove themselves to be innocent amid your reports of suspected fraud on your listing.
5.Gives you more authority over product listings that have your brand name as this is your intellectual property.
Two important Amazon terms that you should be aware of:
Amazon’s First Terms: Disclaimers. You use Brand Registry at your own risk. Amazon is under no obligation to take any action in connection with your use of Brand Registry, including any content or other materials that you make available. To the maximum extent permitted under applicable law, Amazon and its affiliates disclaim all warranties of any kind, whether express, implied, or statutory.
This means that there is still no guarantees that you’re fully protected with the new Amazon Brand Registry 2017, nor that Amazon is obligated to take action on your behalf but they will try as you will see when you read down further.
Amazon’s term 2: Modifications. Amazon may in its discretion modify, suspend, or discontinue any feature of Brand Registry, or your ability to use Brand Registry or any Brand Registry service, at any time, with or without notice. Amazon may also modify these terms in its discretion at any time by posting the revised terms in Brand Registry, and your continued use of Brand Registry after the effective date of any modification will constitute your acceptance of the modified terms.
Start your application by registering here: https://services.amazon.com/brand-registry.html
BELOW ARE THE REQUIREMENTS FOR ENROLLING FOR AMAZON’S NEW BRAND REGISTRY 2017:
1.Your brand must have a fully registered trademark.
2.Your trademark must be what is known as the“standard character mark” for USPTO marks, the Mark Drawing type MUST be = to 4” STANDARD CHARACTER MARK or 1” TYPESET WORD(S)/LETTER(S)/NUMBER(S)).
3.Your trademark must match the brand name that is printed on product and/or packaging. It is not required to be printed on both although having your brand name printed on both will help you fight inauthentic claims if they arise.
WHAT YOU NEED TO SUBMIT FOR AMAZON’S NEW BRAND REGISTRY 2017::
1. Official Brand Name: That has a registered trademark.
2.Trademark Registration Number.
3.Images of the products/packaging including branding (if the product is not branded the packaging must be to be approved).
4.Images of the brand logo: This should be the same as the image that you have trademarked.
5.Categories where the brand should be listed: You must be unrestricted for these categories already.
6.A list of countries where the brand’s products are
manufactured and distributed.
7.Website URL address: Does not need to be an e-commerce website. A basic WordPress site will do.
8.Social Media Site: Facebook fan page will do the trick.
As soon as you complete the brand registration, your case will be created, you can see this inside Seller Central. You will also receive an email to the email address attached to your website that you submitted in your application – so if this is different than your Amazon seller central email make sure you check it for their response to your application.
Full Guide To Amazon Brand Registry 2.0
AMAZON’S NEW BRAND REGISTRY 2017 Q&A
WHAT IF YOU ARE ALREADY REGISTERED AND YOU DO NOT HAVE YOUR TRADEMARK REGISTRATION COMPLET?
You are not required to do anything at this time. You can continue to list your items without a GTIN (UPC/EAN code) by using the products key attribute that you selected when you enrolled previously for the old brand registry programme.
WHAT IF YOU ARE ALREADY REGISTERED AND YOU HAVE A TRADEMARK REGISTRATION?
You can leave it as is or enrol for the new brand registry programme to get complete access to all of the new tools as long as you meet all of the new requirements.
WHAT IF YOUR TRADEMARK IS A MARKING DRAWING TYPE – 3” An Illustration Drawing with 3 – AN ILLUSTRATION DRAWING WITH WORD(S) /LETTER(S)/ NUMBER(S) INSTYLIZED FORM”?
Amazon do not currently accept this but they will probably start accepting them sometime in the future. However, since the new Brand Registry was just launched, they are unsure how long it will be before they start accepting applications.
Where in seller central can you register for Amazon New Brand Registry 2017? https://services.amazon.com/brand-registry.html
For some reason, after I verify the phone number by entering the pin and then I try to save the form it says I have to verify the phone number again and keeps repeating this even after I verify it. Please help: open a new tab on a different browser to start over and it will log into your account right away.
Are you planning to enrol in Amazon New Brand Registry 2017? If you have enrolled in Amazon New Brand Registry programme I would love to hear what you think! or if you have any questions then please get in touch by commenting below.
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